DRE AND SNOOP GIN

While working as the graphic designer at Amazon marketing agency Gertie's Trading Co, we collaborated with American gin brand Dre and Snoop to establish an Amazon UK presence for their two products, Still G.I.N. and Gin & Juice canned cocktails. I designed all visuals for the launch, including USP product listing images, A+ content, and a brand Store that would integrate the distinctive design styles of both products. 

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Designing for Amazon poses a particular challenge in that it is a highly competitive platform with little control over how your brand and products are presented visually. Our goal was to ensure that each brand's Amazon presence functioned as an extension of their website, within the design confines of the platform, so I used existing brand assets and design elements from the website to create new content and banners for Amazon.

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Still G.I.N. is a luxury gin with a dark, elegant visual style, contrasting with the brighter, more youthful branding of Gin & Juice. This posed a particular challenge combining the two on the Store's homepage; I selected darker, more minimalist Gin & Juice imagery for a more cohesive look, saving the more colourful product photography for its separate Store page.

 

I approached the project with album artwork in mind: bold, minimalist, and impactful.