COMPOOST'EM DOG BAGS

I redesigned the packaging for Simply2 Pet Products' compostable dog waste bags, 'Compoost'Em', to boost product sales following the success of the brand's bestselling biodegradable bags.

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I chose recycled brown card and a limited green colour palette to reflect the product's eco-friendly qualities, using its natural colour and texture as the base for a bold, retro-inspired design that would suit Simply2's playful branding. Uncoated printing allowed the inks to partially absorb for a softer, more natural finish.

 

Given that the product would be stocked in pet stores nationwide, shelf-appeal was key; I wanted to create packaging that stood out from other dog bag designs and looked good quality without feeling overly premium. I also incorporated simple icons into the design and highlighted key phrases to communicate USPs at a glance.